Salary Guide for Marketing Managers in Australia: Gross Pay, Super, and Tax

What is a salary guide for marketing managers in Australia?

A salary guide for marketing managers in Australia helps you understand typical pay, how it compares to national benchmarks, and what you take home after super and tax. Marketing managers are classified under Sales and Marketing Managers (ANZSCO 131112) and work across industries like professional services, wholesale trade, and retail trade. Because there is no single award covering marketing managers, pay is set by market rates, enterprise agreements, or individual contracts. This guide uses the latest public data from the Australian Bureau of Statistics, Fair Work Ombudsman, and Jobs and Skills Australia to give you a practical picture.

The national line: how the salary index works

The Salary Index uses a simple benchmark: full-time adult ordinary-time earnings from the ABS Average Weekly Earnings survey. In May 2026, that figure was $2,083.70 per week, or $108,352 per year. That’s index 100. Every salary can be compared to this line. For example, the national minimum wage from 1 July 2026 is $26.44 per hour, $1,004.90 per week, annualised $52,255, index 48.2. A salary above $108,352 means an index above 100; below means below.

Industry benchmarks for marketing managers

Marketing managers often sit in the professional, scientific and technical services industry. The ABS reports average weekly ordinary time earnings for that industry at $2,389.60 per week, annualised $124,259, index 114.7. That’s a useful starting point. But pay can vary: a marketing manager in retail trade (index 75.9) or accommodation and food services (index 72.5) would earn less. In mining (index 154.7) or information media (index 130.3) you could earn more. The [industries](/industries] page has more detail.

Gross pay, super, and tax

From 1 July 2026, the super guarantee is 12% on ordinary time earnings up to $270,830. For a marketing manager on $125,000, the employer adds $15,000 in super. After tax (2026–27 resident rates with tax-free threshold, 2% Medicare levy, no HELP): tax on $125,000: $28,350 tax plus $2,500 Medicare, take-home $94,150. That’s about $1,810 per week.

State differences

Pay also depends on where you work. The states page shows how each state compares: ACT index 109.9, WA 106.9, NSW 101.2, VIC 98, QLD 97.9. A marketing manager in Perth might earn more than one in Hobart. Use the state index to adjust: if national average is $108,352, multiply by state index/100. For WA: $115,825 annualised.

Where to find more

For award rates, check pay guides for awards that might apply to your business. For award-free roles, use the index as a comparison tool. The topics page has more resources.

FAQs

How do I use the salary index to compare a marketing manager salary?

The salary index sets 100 as the national full-time adult ordinary-time earnings ($108,352/year). To find the index for a marketing manager salary, divide the yearly gross pay by $108,352 and multiply by 100. For example, a $120,000 salary gives an index of 110.8. This helps compare across industries and states.

What super guarantee applies to marketing managers in 2026–27?

From 1 July 2026, the super guarantee is 12% of ordinary time earnings, up to a maximum contribution base of $270,830. Employers must pay this on top of gross salary. For a marketing manager earning $125,000, super would be $15,000 per year.

How much tax does a marketing manager earning $125,000 take home after tax and Medicare?

Using 2026–27 resident rates (tax-free threshold, no HELP, flat 2% Medicare levy, ignoring surcharge): on $125,000: tax $28,350, Medicare $2,500, take-home $94,150. This is a rough estimate.