Marketing coordinator salary in Australia: state and industry differences explained
Understand the marketing coordinator salary using the Salary Index. See how state and industry benchmarks affect pay, with award and tax context.
A marketing coordinator's pay varies widely by state and industry, with the national index at 100; typical roles may fall between 75 and 115 on the index depending on location and sector.
What is a marketing coordinator salary?
A marketing coordinator salary in Australia is not a single figure. The role sits across industries and states, and the pay can vary by tens of thousands of dollars. To make sense of it, the Salary Index uses a simple benchmark: the national full-time adult ordinary-time earnings, set at index 100. That figure is $108,352 a year (based on ABS Average Weekly Earnings of $2,083.70 per week as of May 2026). A marketing coordinator earning $80,000 would have an index of about 73.8; one earning $120,000 would be at 110.8. But where you work – both geographically and by industry – shifts that number significantly.
State differences in marketing coordinator pay
Australia’s states have different average earnings. The index for each state shows how far above or below the national line they sit:
- New South Wales: index 101.2 ($109,658 annualised)
- Victoria: index 98.0 ($106,137)
- Queensland: index 97.9 ($106,064)
- South Australia: index 94.6 ($102,450)
- Western Australia: index 106.9 ($115,825)
- Tasmania: index 88.6 ($96,008)
- Northern Territory: index 95.2 ($103,173)
- Australian Capital Territory: index 109.9 ($119,090)
A marketing coordinator in Western Australia or the ACT is likely to earn more than one in Tasmania or South Australia, even for the same role. That’s partly because of the mix of industries in each state – WA has a strong mining sector that pulls up average pay, while Tasmania has more lower-paying industries. The states page on the Salary Index breaks this down further.
Industry differences matter more
Industry often has a bigger impact on a marketing coordinator salary than state. The index for selected industries:
- Mining: 154.7
- Professional, scientific and technical services: 114.7
- Education and training: 105.5
- Health care and social assistance: 97.8
- Retail trade: 75.9
- Accommodation and food services: 72.5
A marketing coordinator working for a mining company in Perth could earn well above the national average, while one in a retail chain in Hobart might earn below it. The industries page shows how each sector compares.
How awards affect marketing coordinator pay
Marketing coordinators are often covered by the Clerks Award or the Professional Employees Award, depending on their duties. The Fair Work Commission’s Annual Wage Review 2025 increased modern award minimum wages by 4.75% from 1 July 2025 (and subsequent years). The Fair Work Ombudsman provides pay guides that list minimum rates for each award. For example, a marketing coordinator classified as a Level 4 under the Clerks Award would have a minimum hourly rate that includes the 4.75% increase. But many employers pay above the award, especially in competitive industries.
Super and tax considerations
From 1 July 2026, the super guarantee is 12% on earnings up to the maximum contribution base of $270,830. That means if a marketing coordinator earns $90,000, their employer must contribute $10,800 to super. For tax, the 2026–27 resident rates (excluding Medicare) are: nil up to $18,200; 15% on the next bracket; 30% up to $135,000; 37% up to $190,000; and 45% above. Plus a 2% Medicare levy. So a $90,000 salary would have a tax bill of roughly $20,467 (including Medicare), leaving about $69,533 take-home – before any HELP repayments or salary sacrifice.
Using the Salary Index to compare offers
If you’re looking at a marketing coordinator job offer, you can compare it against the national line. For example, a $95,000 salary in Victoria (state index 98) would be an index of 87.7 – below the state average. The same salary in the ACT (index 109.9) would be well below the local average. The how the index works page explains the calculation. You can also see topics for other roles.
Bottom line
There is no single marketing coordinator salary. The role’s pay depends on where you are and what industry you’re in. Use the Salary Index to benchmark any offer against the national and state averages. And remember: award rates are minimums, not ceilings.
Questions people ask
What award covers a marketing coordinator in Australia?
There is no single award for 'marketing coordinator'. The role is often classified under the Clerks Award (MA000002) if the work is clerical and administrative, or the Professional Employees Award (MA000065) if the role involves professional marketing duties such as campaign strategy and analysis. The specific award depends on the employer's industry and the employee's primary duties. Always check the Fair Work Ombudsman's Pay and Conditions Tool or a pay guide for the correct classification.
How does the marketing coordinator salary compare to the national average?
The national full-time adult ordinary-time earnings index is 100 (annualised $108,352 as of May 2026). A marketing coordinator's salary can range from below this index in retail or hospitality industries (e.g., index 75.9 for retail trade) to above it in professional services (index 114.7) or mining (154.7). State also matters: a marketing coordinator in the ACT (index 109.9) is likely to earn more than one in Tasmania (88.6). The index is a benchmark, not a quote for a specific job.
What is the salary index for a marketing coordinator in different states?
The Salary Index uses state-level full-time adult ordinary-time earnings as a benchmark. For example, NSW index 101.2, VIC 98.0, QLD 97.9, SA 94.6, WA 106.9, TAS 88.6, NT 95.2, ACT 109.9. A marketing coordinator's actual pay will reflect these state differences, but also industry and employer. The index helps you see where a given salary sits relative to the state average. For instance, a $90,000 salary in Tasmania would have an index of about 93.7, close to the state average, while the same salary in the ACT would be below the state average.